I wanted to highlight artists whose content I regularly enjoy while doomscrolling YouTube. I enjoyed that they each clearly spent lots of meaningful time OFFLINE, doing analog crafts and creative work.

I find it interesting that SilverRox works in a collaborative space (he has a warehouse studio with his twin brother and two other artists), and that Alexandria Masse seems to work primarily from her home in a solo practice.

Both have found ways to monetize their art, probably through content creation/AdSense, as well as by selling some version of their work.

There are obvious methods—Rox runs a sort of raffle for custom recreations of some of his pieces (like the Rainbow Brite leather jacket at bottom center), and Masse partnered with Framer to crochet recognizable icons from their app and discuss topics relevant to their customer base. They both have some aspect of social justice aims in their work, too—Masse works on her birth control info sheet crochet project every time she has a menstrual cycle, while Rox creates drag art that celebrates queer identity.

Masse is Canadian, and Rox is Irish (as evidenced by his catchphrase, "Haeuuu dare yewwww!").

I was intrigued by the idea of exploring how artists from around the Western world are sharing their work online to build creative, dynamic portfolios while exposing new viewers to their work. Neither "push" people to engage with their artistic work off the platform(s), but Masse did create a crochet pattern for her teapot balaclava, and Rox runs workshops that teach people some of his techniques (the "how to foil a leather jacket" workshop seems like it is quite popular).

While they're very different in style, personality, and artistic mediums, both Masse and Rox are incredibly skilled at presenting their work and artistic personas online, and bring me a lot of joy to encounter their content. I don't crochet, and while I used to sew a lot of my own clothing, I currently only dabble and dream in costume design and drag artistry. It really shows how a wide variety of artistic perspectives can inspire our own creativity, even in totally different mediums and styles.

Download a PDF with clickable links to all referenced media or use the links below to explore any of the cited videos.

SILVER ROX

• “Dayraffal up now ✌️ #rainbowbriteooks ✌️ OLD GREGG THIRST TRAP,” @silver__rox (2025-10-03)
• "16 October 2025," @silver__rox (2025-10-16)
• "Day 24 of 31," @silver__rox (2025-10-24)
• "Day 23 of 31," @silver__rox (2025-10-23)
• "28 October 2025," @silver__rox (2025-10-28)
• “Day 28 of 31 ✌️ Halloween looks.tattoos by@Hector Cronos,” @silver__rox (2025-10-28)
• “£1 raffal up now ✌️ #rainbowbrite #80s #nostalgia #drag,” @silver__rox (2025-10-28)

ALEXANDRIA MASSE

• “Part 11 of crocheting my birth control information sheet word for word,""" @alexandria_masse (2025-10-18)
• “Part 5 #ad crocheting a blanket for #Framer 💙today we’re talking about CMS,” @alexandria_masse (2025-10-15)
• “Sculptural crochet art!""" @alexandria_masse (2024-12-22)
• “History behind my teapot balaclava,""" @alexandria_masse (2024-05-27)